In this episode, Alex travels to Sweetwater Music, the musician-led retailer in Fort Wayne, IN. to give a master class and recording workshop with Stu Hamm. During the trip, he documents the story of Sweetwater and digs into why “always doing the right thing” has made all the difference in their success. Alex walks the guitar gallery with legendary guitar rep (and player) Nick Bowcott, discusses the increased demand for instruments - despite predictions that interest in the electric guitar is dying - and gets a behind-the-scenes look at the detailed inspection process that is the foundation of their unparalleled customer service.
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SWEETWATER RUNS DEEP